Cannes Lions

SUMMER APPEAL FOR DROUGHT AFFECTED ANIMALS

M&C SAATCHI, Melbourne / RSPCA VICTORIA / 2008

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

RSPCA Victoria needed to raise money during their summer appeal to help drought affected animals.

Execution

The amount of water Australians waste each day would go a long way in keeping our animals nourished. So we turned something found in every kitchen into a powerful demonstration piece.

Outcome

To date, the Summer Appeal has raised $134,960. With three of weeks reporting still remaining, we should greatly exceed our target of $199,000.

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