Cannes Lions
M&C SAATCHI, Melbourne / RSPCA VICTORIA / 2008
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Overview
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Description
RSPCA Victoria needed to raise money during their summer appeal to help drought affected animals.
Execution
The amount of water Australians waste each day would go a long way in keeping our animals nourished. So we turned something found in every kitchen into a powerful demonstration piece.
Outcome
To date, the Summer Appeal has raised $134,960. With three of weeks reporting still remaining, we should greatly exceed our target of $199,000.
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