We acted at once and developed an unseen promotion for our client Sonnenpark Hotels - the specialist for youth travel. With magnetic eye-catchers we turned the huge thermometer columns in the city centre of Hamburg into intelligent ad spaces: the lower the temperature, the higher the discount on sunny holidays. Via Mobile Visual Search we linked the message to 20 individualised microsites - from minus 1 to minus 20°C. After downloading an app and taking a picture of the thermometer display, people received an individual discount offer for their holiday in the sun.

All in all, our client invested less than €600 (excluding agency fees) in the promotion. With over 2,500 requests for quotation, the result exceeded all expectations.