Ultraviolet rays levels are raising each year, although lots of people don’t become aware of the consequences of sunburn.The client needs to make people aware of the dangers of sunburn and use Bahia Sunblock.

We put sunbeds as grills, simulating that the person sunbathing is cooking his skin because of the lack of sunblock.

-We reach over 250,000 people-More than 250,000 people told other people about the action: word of mouth generated high brand recall-Create new media advertising and generate high brand exposure.-More people recognised the danger of sunbathing without protect themselves.

-Bahia Sunblock increased sales by 240%