The Campaign:A public interest initiative to educate children about environmental problems & inform them about how they can help.Target : 10 - 14 years old.The Challenge:Establishing an online community of inquisitive, environmentally conscious & active children by creating a fun, informative, relevant website.The Solution:Mission Hara Banao Viral for users to invite friends to join the community; and create a more flourishing virtual green field.Tips & facts on environmental issues.Informative,enjoyable online games.Engaging & involving interface.Results:Many kids engage in online activity within a month of launch