Using insight gathered from our target audience, we started by designing the mobile experience, then moved on to the desktop strategy. For both experiences we segmented the proposed functionality and design into digestible batches, and partnered closely with the Luxottica Technology vendor, Rosetta, to ensure all proposed changes were possible within the technical environment. After we completed the core batches we did usability testing, hosting separate sessions for both mobile and desktop. These usability sessions allowed us to get insight into how our new experience would be received by Fashion Forward Females.

The new Sunglass Hut digital experience launched in 13 countries, in six languages. Global results revealed a 30% increase in visits from 2014, and a 46% increase in net sales. The North America mobile site saw an 18% conversion lift, a 128% revenue lift, and a 40% lift in revenue per visitor. The North America desktop site also saw a 17% increase in revenue per visitor.