We chose an average young man who was dressed up and made to look like a real celebrity. We gave him a pair of sunglasses from our store. He was then taken by car to the front of Hotel O’Higgins, a place where many artists have stayed during the music festival and contest over the past 50 years and also where many fans wait outside the Hotel just to see their favorite artist.

Once we showed the poster with the text; They’re only sunglasses, the rest it’s just your imagination, people who were at the entrance of Hotel O'Higgins realised they were asking for autographs and photographs from a normal person. Two days after the event, an article appeared in the local newspaper with the headline "Innovative advertising add a new artist to the festival". The article described the event, serving as a showcase to our customers. Through this newspaper, thousands of vacationers from Viña del Mar Saw what we did and got to know our client, their product and the effect the sunglasses can have on people.