Sunlight is one of SL’s most recognized brand names with a 130 year old history and has a rich heritage with deeply embedded values that are uniquely Sri Lankan. It has been the leader in laundry category since its inception and even today commands a 55% market share.

However, the brand is under constant pressure from new players and has been constantly refreshing itself to stay relevant to new consumers, whilst retaining its core heritage values.

In staying relevant and engaging consumers meaningfully was the key challenge this iconic brand had to overcome.

With the launch of the “fragrant clean” proposition in 2013, sunlight revolutionized the detergents market by introducing a new rose & lemon fragranced washing powder.

Since, fragrant clean has become a necessity in the list of essentials when selecting a laundry cleaning product. To support this, Sunlight Rose & Lemon Soap Bar was introduced to the market.

- Unarguably the biggest media innovation ever attempted Sri Lanka’s first multi channel simulcast bring together a fleet of over 12 media channels both TV & Radio together from the 4 corners of Sri Lanka –North/South/East/West through Live broadcast. A feet never attempted before in the Sri Lankan TV industry even for the government. On the 1stof January all of Sri Lanka joined hands in welcoming the New Year with a Fragrant wish, materialized through lighting of rose fragranced incense which was celebrated with a communications platform “Sunlight Rose Wish” Celebrations. This also became the platform for the new product unveiling.

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- In a country where auspicious times and omens are looked upon before any new beginning, sunlight created what no other brand had ever done before. An auspicious time was for the country on the 1st of January with the support of revered astrologers.