Cannes Lions
BBDO GERMANY, Stuttgart / SUNPOINT / 2007
Overview
Entries
Credits
Execution
Special sheets stuck on mirrors gave people a surprising preview of how good they could look with more of a tan, and they were directly encouraged to find out where their nearest Sunpoint studio was, in order to achieve this.
Outcome
Customer numbers rose noticeably during the campaign, and many of these customers commented favourably on the smart, humorous communications.
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