Cannes Lions
DRILL, Tokyo / KYORAKU ENTERTAINMENT RETAILS / 2015
Overview
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Description
Sunshinesakae prepares the lowest bargains in Nagoya-the 3rd largest city in Japan for young men.
We wanted to create a spot for targets who loved low price clothes.
The spot shows that a strange man approaches the salesfloor with a curious strategy in order to survive this “warzone” and to get good bargains.
In this film, a man become a “hedgehog”, aiming to attack other fighters by sticking.
What’s your battle plan?