Cannes Lions

SUNSHINESAKAE

DRILL, Tokyo / KYORAKU ENTERTAINMENT RETAILS / 2015

Film
Film
Film

Overview

Entries

Credits

Overview

Description

Sunshinesakae prepares the lowest bargains in Nagoya-the 3rd largest city in Japan for young men.

We wanted to create a spot for targets who loved low price clothes.

The spot shows that a strange man approaches the salesfloor with a curious strategy in order to survive this “warzone” and to get good bargains.

In this film, a man become a “hedgehog”, aiming to attack other fighters by sticking.

What’s your battle plan?

Similar Campaigns

6 items

LIVES 3 OF 4 "NICKY"

McCANN WORLDGROUP PHILIPPINES, Taguig city

LIVES 3 OF 4 "NICKY"

2017, FULLY BOOKED

(opens in a new tab)