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SUONO POSITIVO

AUGE COMMUNICATION, Milan / SAMMONTANA / 2020

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OVERVIEW

Background

Starting from the needs related to the communication strategy (recycling of plastic, safeguarding the environment and the Italian beaches), several players were involved, each specialized in a field of recycling but above all in new technologies and 3D printing. This collaboration has allowed us to reach a highly innovative result, with an initial investment of approximately 50K for the study of the machine, the process and the final implementation of the project.

Idea

Nowadays the problems caused by disposable plastic are known by everyone. That’s why the ice cream brand Sammontana at the Jova Beach Party, the summer tour organized by the popstar Jovanotti on the Italian beaches, has decided to reduce the environmental impact through the recycling of plastic. And it did it with a revolutionary idea: transform used plastic into a music record.

We have projected and developed the first machine capable of shred, melt and turn plastic into a filament for 3D printing through a single production process. So we created a limited edition of 1000 recycled plastic records with an exclusive version of the latest single "Nuova Era", recorded live at the Jova Beach Party.

The records were numbered and individually packaged in a special sleeve, made of recycled plastic and they were sold exclusively online.

Strategy

This experimental research project has demonstrated for the first time that PLA (a material used for the production of various objects at an industrial level) can be recycled and used for the production of functioning music record.

This process can be applied to a larger (and industrial) scale, for the serial production of organic plastic audio records.

The patents related to this technology are being approved but at this stage several potential investors are already evaluating the industrialization of this process.

Execution

The machine created has the purpose of showing the possible transformation cycle of the PLA plastic (used in music festivals, for example) into a completely organic and “PLA made” audio record.

Indicatively, the process/machine includes a unit where the used plastic is collected and chopped, a unit where the chopped plastic is melted and extruded into filament for FFF 3d printing, followed by a customized FFF 3D printer for the audio record printing application using to the “Kleemotion” method (invented and designed ad hoc for this project).

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