The Super Bonder Effect is an activation designed to create an interaction between our target and our brand while showcasing its main attribute: the power to glue back together any broken object in just a few seconds.

With the use of perspective, many pieces of a broken vase were calculated and placed to the exact millimeter so as to match with each of the other in only one spot: a floor sticker of our product where shoppers had to stand to see the effect in real time.

Nobody thinks of Super Bonder unless something breaks at home. So to showcase our brand and its power in front of thousands of shoppers, we went to the busiest malls in Guatemala City and broke a giant vase in many pieces, fixing it in seconds right in front of their eyes.

A 3.8 meter tall picture of a vase divided into 20 pieces was installed in the main plazas of the shopping malls.

With the use of perspective, each piece was calculated and placed to the exact millimeter so as to match with each of the other pieces in only one spot: a floor sticker of our product.

The campaign was implemented for a period of one month during weekends (the highest family traffic days) alternating between the top 5 shopping centers.

In a category where our competitor's product is the generic for fast-acting adhesives, The Super Bonder Effect not only fixed a broken vase, it also raised our top of mind by 10 points, increased our sales by 14% and glued hundreds of families, friends and even strangers together.