Cannes Lions

SUPER BONDER GLUE

DDB BRASIL, Sao Paulo / HENKEL / 2006

Awards:

1 Shortlisted Cannes Lions
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Description

Super Bonder’s new formula, withstanding more weight and impact-resistant.

To show its benefits in a more attractive and entertaining way, we performed a live resistance test broadcast 24 hours a day. By mixing the features of TV game and reality shows, each user taking part may throw a true ball at a Test Dummy and see that Super Bonder’s new formula holds the dummy glued to the ceiling, and resists the impact of the ball. All that allows consumers to have a real experience, in real time, in the real world, of the real sticking power of the product.

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