Cannes Lions

SUPER BONDER GLUE

BBDO GUATEMALA, Guatemala City / HENKEL / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Synopsis:In the banner, over a white background is a tube of Super Bonder. When the webpage user rolls over the banner, the tube sticks to the cursor instantly, so it gets ripped off the banner and out of its space stuck to the cursor. When the banner gets clean, a text saying "Touch and stick" appears and the logo of Super Bonderappears under it.Objectives:Reinforce the Super Bonder tag line: Touch and Stick.Target Group: Handicraft professionals, housewives and adults in general. Target levels A and B.

Similar Campaigns

12 items

HENKEL

ICONMOBILE GROUP, Berlin

HENKEL

2018, HENKEL

(opens in a new tab)