Cannes Lions
BBDO GUATEMALA, Guatemala City / HENKEL / 2007
Overview
Entries
Credits
Description
Synopsis:In the banner, over a white background is a tube of Super Bonder. When the webpage user rolls over the banner, the tube sticks to the cursor instantly, so it gets ripped off the banner and out of its space stuck to the cursor. When the banner gets clean, a text saying "Touch and stick" appears and the logo of Super Bonderappears under it.Objectives:Reinforce the Super Bonder tag line: Touch and Stick.Target Group: Handicraft professionals, housewives and adults in general. Target levels A and B.
Similar Campaigns
12 items