Cannes Lions
TAXI CANADA, Toronto / ALLARCO / 2008
Overview
Entries
Credits
Description
This spot was created for Super Channel, a pay-television network that offers a wide variety of programs from around the world. A woman is giving birth with her husband at her side. She’s in obvious pain. She begs for the epidural. The doctor agrees and nods to the attending nurse. At that point she wheels a television in front of our woman. Instantly her pain stops as she and her husband become mesmerized by the content on Super Channel.
Similar Campaigns
6 items