Cannes Lions
DDB PARIS, Paris / HENKEL / 2007
Overview
Entries
Credits
Execution
On a billboard only the tube of Superglue could not be removed. The campaign uses the poster media as direct marketing for a live demonstration without fake.
Outcome
With only 2500 posters dispatched near paper stores and DIY shops in the 8 biggest French cities, Superglue increased its business about 8% in 14 days.
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