January in Berlin. Christmas time is over. The temperatures are low and nobody cares about the more than 10,000 homeless people on the streets. How can we get the attention of the Berlin people?

With "Superpenner" - which translates to "Superhobo“. A comic supplement only available in the Berlin street paper "Strassenfeger", which the homeless people sell on the streets and subways throughout the city.

The 20,000 editions of the gritty and provoking comic book sold out after 10 days and Superpenner became the talk of the town. A comic release party attracts the press and brings influencers and homeless people together. Every Berlin newspaper, many national and international newspapers and even the online edition of the New York Times reported about the comic book. Five TV stations sent stories about the project and infinite blogs celebrated "Superpenner". Berlin’s homeless had never received this much attention before and the sales revenue helped them survive the tough winter.

Over 20,000 editions of the comic book were printed. The comic book was only available as a supplement in the Berlin street paper "Strassenfeger".

The story: In the best Marvel comic tradition, the hero gets his superpowers by accident. Endowed with superhuman strength when he downs a beer, he and his sidekick "Gutter Girl" take on "The Baddies". When they are close to defeat and the whole city of Berlin is in serious danger the "Convenience Store Man" saves them by providing a beer in the nick of time.

The project is financed through printed ads. A comic release party attracts the press and brings influencers and homeless people together. A bunch of wild postings and a trailer running in Berlin cinemas announce the supplement and the exclusive comic hits the streets of Berlin.

The 20,000 Editions of the gritty and provoking comic book are sold out after 10 days. Every Berlin newspaper and even the online-edition of the New York Times report about "Superpenner". Berlin’s homeless never got this much attention and the sales revenues bring them trough the tough winter.