Cannes Lions
AMVBBDO, London / SMART ENERGY GB / 2017
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We highlighted the absurdity of estimated bills by drawing parallels with areas of life the British public expected accuracy, bringing this to life in a humorous supermarket scenario. Our stunt, sprung on unsuspecting shoppers, provoked reactions ranging from laughter to outrage. It captured the nation’s imagination and ignited an energy conversation that presented smart meters as a much-needed solution.
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