Cannes Lions
REPUBLICA MARRAKECH, Stockholm / COOP FORUM / 2006
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We have Christmas presents for the whole family.The one-year-old son opens everyone’s presents in advance. A single glove grabs his attention and arouses his curiosity. Who would give away one glove? He throws it over his shoulder. Then he finds the same glove again but thinks it is glove number two. The mystery is solved. There is a hole (opening for the hand) in the glove and that’s why it couldn’t be given as a gift.
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