Cannes Lions

Superstar

COMPANY 3, London / ADIDAS / 2024

Awards:

1 Bronze Cannes Lions
Film
Demo Film

Overview

Entries

Credits

Overview

Background

The colour brief direction for Superstar was to create an authentic memory of the time period and to feel nostalgic and like we are actually there. Fluidity throughout the film was important to represent the culture that Adidas was integral too. Although there is a brand being represented it was important that the film showed homage to the culture.

Execution

It was important to replicate the authenticity to the era from the various formats it was shot on by comparing it to actual footage of the time. I was granular it was needed and amplified some more cinematic shots to paint the world we are in. I did research for each scene to reference to but being mindful always not to drift away from originality and the natural fluidity of the film which is essential so no one scene overpowers another. I applied rich deep colours but in a simplified colour palette but making sure each era had its own identity colour and tone. I added soft blacks and blooming white points for the nostalgic scenes and dry earthy tones for the 70s and rich blooming black and white, whilst the modern scenes are muted dark and rich.

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