Supertenerè takes in its name the history of the Paris Dakar: the soloist adventure, the dream, the courage to face any kind of surface, any kind of road without breaking away from its roots in the sand. And this is Supertenerè invitation to the world: "Take your soul everywhere, and come back".Starting from this preposition the creative team has told a story about two-wheeled legend, showing its soul in 60 seconds. The commercial was shot among Namibian dunes, in a village of houses immersed in the sand, in a unique atmosphere.The lights were those of the warmest sun, the sounds taken away by winds and sand: this is where we imagined the house of the Lord of the desert, companion of silence and of all languages of the world. He is the one that always knows where to go and where to return. Take your soul everywhere. And come back.