Cannes Lions
SUPPLEMENT TRAVEL
LEO BURNETT VENEZUELA, Caracas / NOTITARDE / 2011
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Overview
Entries
Credits
OVERVIEW
Execution
Publish four consecutive pages in different languages in a regular day of NOTITARDE.This was a mono channel campaign.
Outcome
More people make reservations through our tourism supplement.The sales of the newspaper increased 20% in the day of the tourism supplement.The consumer attitude change in the way that they become more interested in travelling.
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