Cannes Lions
SHEM'S PUBLICITE, Casablanca / FONDATION MOHAMMED V FOR SOLIDARITY / 2017
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The idea of the movie, that is conceived as a reality documentary of immersion, is about the evolution of a cooperative specialized in Argan, as seen by women that owns it.
This movie is before everything a tribute to encourage and empower women in the rural context, that are fighting on a daily basis to overcome all the difficulties they are facing in order to make their small dream come true : to gain a place in a world that shows them no mercy.
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