Cannes Lions
THE LEO BURNETT GROUP THAILAND, Bangkok / ASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL / 2013
Overview
Entries
Credits
Description
How can we make people see the value of helping handicapped people?
How can we help people visualize the goal of our fund-raising efforts?
Execution
The eye-catching installation dramatized how important it is to give handicapped people functional wheelchairs. Balloons were used as symbols of hope that can give happiness to the handicapped.
Outcome
Over 17,000 balloons were sold. The Foundation saw a 12% increase in annual fundraising. The campaign also proved that many people care and support the handicapped in Thailand.
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