• Situation

Bestinver is a company which is focused on managing savings and investments.

In a context with an increasing number of competitors, they needed to create a campaign that strengthened their values and allowed them to stand out.

• Brief

Bestinver wanted to run a campaign to gain customers and generate brand awareness.

In the brief, they asked for a print campaign that would deviate from the traditional codes of the sector, yet still retain the elegance and premium quality that their target audience seeks and values

• Objectives

To ensure that Bestinver was perceived as a premium brand within the investment sector and to move away from the codes of its competitors

These photos show a side of surfing rarely seen. Instead of portraying the typical moment when the surfer rides the wave, they show us the whole liturgy that is established around that moment. For this it was necessary for the photographer to accompany our protagonist (World Big Wave Champ) in different days to capture the perfect moments. In this way, we achieved a series of powerful and unique images that contributed decisively to the brand being considered premium by its target.