The hand sanitizer market is very scattered and unorganized in India, so Famus Hand Sanitizer needed to stand apart in the clutter. So we decided to take a humorous approach to the commercial that offers high recall value.

The film follows the life of a guy obsessed with personal hygiene who has hired a pair of ‘helping hands’ to assist him in unhygienic situations. Through his day, we see the helper lending his own hands for all the dirty work.