Many cat and dog owners think neutering their pets is unnatural and harmful. In fact, not neutering your pet when you don’t plan to mate it is a form of abuse. Animals in heat experience agonising sexual urges, and going without relief leads to problem behaviors—creating an unpleasant relationship between pet and owner. Worse yet, staying unneutered exposes the animals to testicular or ovarian cancer.

So we created a spot, leveraging the insight that most pet owners do treat their pets as part of the family, to highlight this ignorance and negligence.