Cannes Lions
MASTER, Curitiba / 91 ROCK / 2018
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The verses of Elvis Presley's song Suspicious Mind are pronounced by an altered and tearful woman. Her voice is full of suffering and pain. With each sentence, we hear her trembling voice growing sadder and sadder. At the end, the concept of the campaign explains why that woman sounds so disappointed: "If what used to be your song plays now a different tune you may be living an abusive relationship. Report: Call 180
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