There were no restrictions or regulations imposed by TV stations, broadcasting companies, government or other regulating body.

The video, a digital PR package, printed material, facts and articles, were sent to IKEA’s press offices worldwide and posted on IKEA’s web sites and intranet.

The result was a warm and informative film that was distributed globally through the IKEA website and YouTube, supported by a complete information package that communicates IKEA’s passion for wood. The package, with the video at its core, unites the co-workers and facilitates communication with customers and media.Since every office will use the video and information package independently of each other, IKEA has not gathered all results centrally. The film is played on the newsroom pages at the local sites at IKEA.com as well as on events for both press and public. The film is also on YouTube, where it has been viewed around 5,000 times.The video We Love Wood received a gold medal for Best Online Video at the global content marketing contest Pearl Awards in New York in November 2011.