Volvo C40 Recharge which is Volvo's first 100% electric car model, was intended to deliver a message that it differentiates from other electric vehicle brands.To this end, it became necessary to create a new influencer that represents the sustainability that Volvo is aiming for, not a one-time model.

Its fully digitalized, innovative, and ambassador role also develops sustainable virtual influencer, which communicates the sustainability value that Volvo pursues in everyday life with the C40 Recharge.

•Data gathering

-Based on the percentage of followers on social channels and brand search statistics, it was concluded that communication with the younger generation was necessary

•Target audience

-Men and women of the 2535 generation who have a conscious lifestyle to be interested in electric vehicles

•Relevance to social platform

-To attract the attention of the younger generation on social channels, made the film in the form of a viral video that is visually stimulating

•Approach

-Using the Virtual influencer as a model, which is receiving a lot of attention from the younger generation in the Korean market, the model showed the corresponding behavior to convey the main advantages and sustainable value of electric vehicles in the video

•Implementation

-In the film planning stage, many ideas were made in technical and artistic areas so that vehicles and virtual influencers could appeal to the younger generation as sensibly as possible

-Through collaboration with Virtual influencer production company, the appearance of the model was planned and developed in a form suitable for the concept of the film, and it was synthesized with a human model to show acting when filming the film

-Execute ads on YouTube, Instagram channels, etc. with the aim of younger generations watching and sharing film on social channels

-In addition to film sharing based on social channels, OOH advertisement using 3D LED display of K-pop square, where many younger generations gather to add physical presence

•placement

-Live film on social channels such as Facebook, Instagram, and YouTube,OOH which use 3D LED Display Panel

•Scale

-Film scenes and storytelling are planned, virtual influencer is developed, and filming

•Reach

over 7 million views, including all 200,000+ followers on the brand's owned media channel

•Engagement

-It achieved over 1000 engagement on the films released through brand owned media channels, it triggered 10% increase in channel followers and 30,000 total engagement for other campaign contents

•Sales

-The behicle sold out all planned volume in less than a week after the release of the film

•Achievement against business target

- Target Audience has a positive opinion of the brand and the vehicle and by selling out all of the vehicles, the sales target is completely achieved