Cannes Lions
RUF LANZ, Zurich / SUVA ACCIDENT INSURANCE / 2013
Overview
Entries
Credits
Description
The film shows the beauty of the Swiss mountains in a series of breathtaking images. Only at the end the viewers realize: They just saw camera shots of a hospital bed’s white blanket under which an injured woman is lying.
Conclusion: Switzerland is a paradise for everyone who loves winter sports. Unless you risk too much on the slopes.
Suva. Accident Insurance.
Similar Campaigns
12 items