SVEDKA Vodka launches a line of printable Halloween costumes that you can print directly from within the Video Catalog on their YouTube channel.

SVEDKA Vodka is a brand rooted in cheeky humor, so the costumes are not your typical Halloween attire. You’ll find fan favorites like; Resting Bitch Face, Bacon Wrap, Blessed Emoji and even Food Baby. Ten costumes are featured in the Video Catalog with an additional 5 hidden somewhere in the video (hint: printer). Each costume is laid out as an 8.5x11 PDF, complete with instructions on how to put it together, and even has instructions to make a tasty SVEDKA Vodka cocktail. And what better way to model these printable costumes then with bright SVEDKA-colored mannequins.

The fully digital campaign consists of banner ads, enhanced banners, pre-roll, and various social media posts that all drive to a Printable Costume Video Catalog on YouTube. With the launch of YouTube Cards, the PDFs of the Printable Costumes can be directly printed right from the video. The campaign ran for two weeks leading up to Halloween.

Our “Halloweek” campaign surpassed all of our objectives:

• 28 Million Total Impressions

• Total Video Views on all formats and platforms reached over 12 million

• The most watched SVEDKA video on YouTube in brand history!

• Average view duration of the 2:30 second Printable Costumes Video Catalog was 1:39

• Campaign creative resonated and drove above average CTR

o Preroll (0.30% vs 0.18%)

o Banner (0.18% vs 0.08%)

• The campaign creative delivered a 28.2% lift in recall and increased brand favorability by 17.6%*

Even better, sales have also grown as a result of impactful campaigns like “Halloweek”. As of 2015, SVEDKA has secured the spot as the 8th largest spirits brand in the US with sales of over 4 million cases. But perhaps most satisfying is the fact that SVEDKA has just recently surpassed iconic Absolut and the #1 Imported Vodka in the U.S.