Cannes Lions

Swap

BBDO NEW YORK, New York / FOOT LOCKER / 2017

Film
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Kid's Foot Locker wanted to leverage Kyrie Irving coming off the best season of his life to introduce their latest Nike product. In this spot Kyrie gets more than he bargained for when he uses a face swap app with a 9-year-old fan. The app malfunctions and swaps their faces in real life. The kid now has the body of a NBA champion, Kyrie that of a well dressed 9 year old. They didn’t celebrate the swap equally.

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