Cannes Lions

Sweden

Y&R SOUTH AFRICA, Cape Town / EL BURRO / 2017

MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

In the face of Trump’s anti-Mexican stance during his campaign and subsequent rhetoric after his election, we decided to remind people of just how great Mexican food can be. We did this by purposefully misinterpreting his (already often confusing and sometimes blatantly untrue) speeches and texts as being all about Mexican food. By subverting the truth (something Trump himself invented) we got to play on both his campaign promise of Make America Great Again and make it all about making Mexican Food Great Again, at his expense.

Similar Campaigns

8 items

3 Cannes Lions Awards
DARTY - LONG LASTING REVIEWS

PUBLICIS CONSEIL, Paris

DARTY - LONG LASTING REVIEWS

2024, DARTY

(opens in a new tab)