Cannes Lions

SWEDISH HORSE RACING

ÅKESTAM HOLST, Stockholm / ATG / 2009

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Until now we have focused entirely on the heroes in the world of ATG, the horses, and showed how powerful and unpredictable they are. Now we want to become a bit more playful and also add people to the story. The commercials are metaphors for horse betting. They are about how people take interest in finding and cathing the right horse - the winner.

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