Sweet Million is a new type of draw game from the New York Lottery that offers the best chance of winning a million dollars for just a buck. We wanted to celebrate the significance of this, and drive awareness of the game's name and unique product offering. It is new, after all.

Puppies, kittens, bunnies and piglets are all incredibly sweet, but this game is even sweeter. Hence, the tagline on all the work: 'Sweet Million is Sweeter than Sweet. Which is Sweet.'