What could be better for attracting someone than sweeties? We did it with Giant lollipops. The lollipop installations were put up near the shop, opening a dialogue with passers-by through tear-off slips. They were attracted into the Bonscheladen by a sweet promise and became happy new Bonscheladen customers.

The number of customers in the shop went from 20 to over 50. 70% with voucher, 30% came just because of they saw the the giant lollies. Since the lolly-weekends, there are now on average every weekend over 80 customers in the shop. That's a lasting doubling of customers.