Cannes Lions
THE KAPLAN THALER GROUP, New York / PROCTER & GAMBLE / 2012
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The Swiffer “Don’t Miss a Thing” campaign focuses on the benefit of Swiffer being the better and faster cleaner (cleans in half the time). The campaign idea highlights that with Swiffer you won’t miss a spec of dirt or any free time to enjoy life. “Book” supports Swiffer Sweeper.
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