Swiffer. Say Goodbye to Dust.

The Swiffer Dustball campaign is being used to re-position Swiffer across Europe as THE dust specialist.

As dusting is one of the most dreaded household chores, the "Say Goodbye to Dust" idea captures everyone's desire to get dust out of the house once and for all !And in what we hope will be the first spot in an ongoing campaign, the Dustball has instantly become an iconic anti-hero for the brand.