A simple message framed the communication during October, November, December 2009 on the streets of 8 Colombian cities. The AH1N1 virus passes on, but with the information you have the power over it.We searched a DEMO that in an intrinsic way represents how easily the virus can spread (surface, air, hands, etc): Glitter. The sticky condition of the virus forced the people that caught the disease, to share the story in any moment of the day, and this is how they shared the message and made it spread through all the society.This message was always linked to the URL (www.podersobreelah1n.com) and a telephone line where you can find information about the symptoms and the rights that people have as patients, everything that is needed to empower every one that has been contacted by the campaign could give reliable information to face the virus.

May 2009, 40 % of the population thought that the media was speculating about the reality of the virus. Thanks to the campaign, in December 2009, that perception decreased to 14 %.May 2009, chest pain when coughing, wasn´t recognised by the Colombian population as one of the 4 symptoms to be aware of the AH1N1 virus. In December 2009, 20% recognised this symptom as a trigger to get medical consultation.Finally, the campaign obtained a total of 181 publications of free press in a period of nine weeks. The quantifications of these publications raced to US$250,000.