To increase the number of members, this campaign compares the probability of needing the help of Rega to the 'big win' in the lottery.The target group of lottery players faced this special lottery ticket at their lottery points of sale in the French-speaking region of Switzerland - people generally known for being lotto maniacs.

A closer look reveals not crosses but a headline which reads: You are 15,000 times more likely to need REGA than win the lottery.

11,349 new members each contributing CHF30.00 annually from now on.