We were engaged from the project’s inception to support iO as a business and a brand. As well as concepting, prototyping and naming the new service, we defined and designed the visual identity and the user experience of the final product, as well as the website, brand films, photography treatment, guidelines, messaging and launch campaigns.

We defined the service principles: smart, simple and close. These characteristics supported the development and creation of the name, visual identity, interface and communications.

The mark expresses simplicity, with the individual symbolised by the i, and the individual’s world by the O. The i is taken from the Swisscom wordmark, strengthening the relationship between master brand and service brand. The agile, character of the O animates intelligently to bring life to the mark.

As the UI language was being developed in tandem with the visual identity, they informed and shaped each other.

Within the first 24 hours of launch, iO was the number one free app in the Swiss app store, with over 200,000 messaging sessions occurring every hour, and a picture being sent in-app every 2 seconds.

"When we were looking to launch a new offer, they were the obvious strategic and creative partner. Their vision and creative approach challenged us to create the most beautiful, human-centered service possible. Their holistic approach – as experts in UX and UI, brand, story-telling, go to market – is invaluable."

Michael Kerle, Senior Director and Head of Product Marketing iO Swisscom Ltd.