Cannes Lions
DENTSU, Tokyo / YAMAHA / 2004
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A man fights in a duel but loses it...just like that. On the way back home, he sees a Yamaha SWiTCH and buys it on impulse. He rides on it to the next duel. While his opponent's eyes are glued on the SWiTCH, he finishes him off quickly this time around.
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