We begin with a Disney-style opening of a storybook. As a male voiceover announces that our book today is ‘how to switch bank’, a 1950’s Children’s TV theme song begins playing in the background.

The announcer goes on to tell a story of a couple who want to switch bank. The couple discovers switchyourbank.ie and find that switching bank is easier than they think.

A series of illustrated stills, treated to look like book pages, accompany the audio. The illustrations, which have a1950's theme, take the audience on a more eccentric journey, depicting the couple in a series of outlandish scenarios. Drawing inspiration from Ladybird books, the matter-of-fact audio contrasts with the exuberance, oddness and bizarre set up of the pictures.

The final frame calls the audience to visit the website Switchyourbank.ie which provides straightforward practical information and support on switching.