Cannes Lions
OGILVY & MATHER FRANKFURT, Frankfurt / SWR TELEVISION STATION BADEN BADEN / 2003
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We see film in negative a 'black' boy with a gun somewhere. VO. 'Every year, 300,000 children worldwide are trained to kill.' The picture turns positive - and we realise that he's a white boy with a video-gun in a living room, playing an ego shooter.
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