Cannes Lions
M&C SAATCHI, Sydney / SYDNEY AQUARIUM / 2008
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In the following commercial we propose that the actual reason for ocean levels rising is that fish piss themselves every time they see a shark. Over millions of years this has caused ocean levels to rise. The Sydney Aquarium is therefore doing their bit to stop ocean levels rising as they take the scariest sharks out of the sea and put them in a big tank.
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