Cannes Lions
MOTHER, London / IKEA / 2015
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Description
It’s hard to find the perfect place to store all the things you love. Inevitably some of it ends up getting shoved under the bed, or stuck in a box in the attic.
In this spot we follow a collection of t-shirts as they journey from place to place looking for a home that’s right for them. We see them journey from the icy tundra, through various inhospitable environments, until eventually they find what they’re looking for: a home in a perfectly organised wardrobe.
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