Create a compelling brand experience for travellers in T5 based around time, all supporting Tag Heuers core brand promise.

Our design process is all about collaboration, both with the client and consumers. We followed our regular user-centred design approach and followed an iterative cycle in working through the interaction design. We then tested design solutions with users and started to bring the Tag Heuer brand into the multi-touch world.

The Tag Heuer Surface Application was deployed to Heathrow Terminal 5 for 6 weeks during Jan 2010 and so far has received a 15% conversion of users to people signing up to find out more about tag Heuer products. (it also led to other projects with major brands)In terms of softer success we have great feedback from users of all ages, they enjoyed the fresh approach to interacting with the content and saw the connection with the brand Tag Heuer