Cannes Lions

Tag Heuer "Longest Night"

BARKING OWL, Los Angeles / TAG HEUER / 2021

Film

Overview

Entries

Credits

Overview

Execution

We started this one in the beginning of the pandemic. With the agency in Paris and the music company in America we not only had our typical delays due to time zone, but also, with Paris having different levels of shut down, it complicated the process.

The music had to be dark and mysterious, but it also had to give us some power, passion and energy. It should feel modern and also work with the aggressive sound design.

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