Cannes Lions
BARKING OWL, Los Angeles / TAG HEUER / 2021
Overview
Entries
Credits
Execution
We started this one in the beginning of the pandemic. With the agency in Paris and the music company in America we not only had our typical delays due to time zone, but also, with Paris having different levels of shut down, it complicated the process.
The music had to be dark and mysterious, but it also had to give us some power, passion and energy. It should feel modern and also work with the aggressive sound design.
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