In Taiwan, blue and green are the most prominent among all colors. Because these represent the longest running opposition political parties, we want to tell the people of Taiwan is that there are way more true and beautiful colors than just blue and green worth exploring. So we raised a campaign "Taiwan True Colors" on internet. We encouraged people to drive their Kuga and explore the colors of Taiwan, then contribute their photos to a poll to select the 24 true colors of Taiwan! Results were based on the selections of all the participants.

We invited the public to discover and name what they consider as a “Taiwan true color” .We then encouraged them to vote and come up with 24 colors that best represent the spirit of Taiwan.Next, we turned these colors into both original and organic Taiwan crayons.

Allowing everyone who comes to test drive a NEW FORD KUGA can not only explore these colors authentically in Taiwan but also bring back a box of them home as crayons.

We encourage them to keep driving NEW FORD KUGA and to keep discovering other magnificent Taiwan True Colors.

? Over 2,764,000 interactions (liking or viewing the video) on social media

? Three times the test-drive rate during the first month

? With a growth of 138% in sales compared to the year before

? The video, made with only a 2,000 USD media budget