We created an almost silent, plain yellow 30 second ad. No dense action. No urgent demo. No anxious science.

Just a single calmly spoken word with a caption: “Stop…”

The spot closed with a calming voiceover: “Take a moment everyday with Rescue Remedy. 97% of people who try Rescue Remedy would buy it again.”

We’d communicated all we needed to. The ad was the product and the product was the ad